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Excellence in Organization

Player in Action

Our Mission

At The SouthWest Open (SWO), we are committed to delivering high-quality tennis tournaments that promote sportsmanship, inclusivity, and competitive spirit.

Our passion for tennis drives us to create memorable experiences for every participant, fostering a community where talent meets opportunity on the court through professional-grade event execution.

Our Dedicated Team

Tournament Director

Justin Atkins

Tournament Director
Leadership & Strategy

SouthWest Open Tournament Director Justin Atkins brings his extensive competitive tennis background from Barbados and Chicago State University to lead SWO in all aspects of event planning and execution, ensuring that each tournament meets our high standards of quality and organization.

Event Coordinator

Zeta Bridgeman

Event Coordinator
Operations, Brand Strategy & Logistics

SouthWest Open skilled Event Coordinator is the backbone of our operations, managing logistics and participant engagement to ensure smooth and enjoyable tournaments.

Marketing Specialist

Shanice Bridgeman

Marketing Specialist
Community Outreach

SouthWest Open Marketing Specialist works tirelessly to promote our tournaments, engaging with the community and enhancing the visibility of SouthWest Open through strategic outreach.

Operations & Logistics

Michael Atkins

Operations & Logistics

SouthWest Open Operations & Marketing Strategist plays a key dual role, assisting the Tournament Director with high-level planning. He works directly with our Event Coordinator to streamline logistics while collaborating with our Marketing Specialist to drive strategic outreach and enhance tournament visibility.